Sharita Bundoo, known professionally as DJ Go Getta, is a DJ and media personality based in Indianapolis, Indiana. She is recognized for her dynamic presence on social media and her contributions to the local music scene. DJ Go Getta hosts the “Caribbean Nights” radio show on Fleet Radio Network, which airs every Thursday from 9 PM to 10 PM EST. The show features a mix of Caribbean music and culture, showcasing DJ Go Getta’s passion for the genre.
In addition to her radio show, DJ Go Getta is active on Instagram under the handle @djgogetta_317, where she shares updates, mixes, and engages with her audience. Her content often highlights her vibrant personality and dedication to her craft.
DJ Go Getta’s influence extends beyond her local community, as she has performed at various venues, including Liberia, Ghana, and Jamaica since 2020. This event was part of her efforts to connect with audiences outside of Indianapolis and expand her reach in the music industry.
Through her multifaceted approach to music and media, DJ Go Getta continues to build her brand and inspire others with her dedication and passion for the art of DJing.
Sharita Bundoo seems to be positioning herself to make a significant impact! Her involvement with Fleet DJs is a perfect foundation for global networking, as the coalition has a far-reaching presence across continents. Additionally, her platform, 1 K Productions LLC, offers a great launching pad for artist management and development, allowing her to help emerging talent on a broader scale. Her ability to combine her entrepreneurial skills with her music expertise gives her an edge when it comes to identifying and nurturing global talent. By leveraging her connections with other industry professionals, like DJs, producers, and even cultural influencers, she’s got the potential to shape the careers of artists not only locally but internationally. The future of artist development on a global scale relies on more than just talent; it’s about creating relationships, understanding different markets, and helping artists navigate the complexities of international exposure. Sharita is already doing that with her media work and strategic involvement with the Fleet DJs, so it’s clear she’s laying the groundwork for something big in the global artist scene.
Sharita Bundoo, also known as DJ Go Getta, is establishing a distinctive presence in the realms of music, culture, and entrepreneurship. Her connection to Fleet DJs gives her immediate access to a vast, international network of tastemakers, which is essential for artist exposure and cross-border collaboration. And with 1 K Productions LLC, she’s positioned herself not just as a performer, but as a builder of careers — a rare and valuable dual role.
What makes her stand out is her strategic thinking. She’s not just participating in the scene; she’s shaping it. She is working with platforms that have both local and international reach, showing an approach to artist development that considers future trends and cultural contexts.
Entrepreneurship in music, particularly with an emphasis on artist development and management, is a dynamic and multifaceted field. Artists today need more than just talent to succeed in the global music landscape—they need a strategic plan for their careers, strong personal branding, and a team to help navigate everything from contracts to international tours.
Here’s a breakdown of key components of entrepreneurship, artist development, and management in music, as well as a possible framework for creating a business or managing artists effectively:
Building a Strong Brand for the Artist
- Identity and Image: An artist’s image is crucial. A strong, clear brand identity helps the artist stand out in a crowded marketplace. This involves everything from fashion choices, stage presence, and public persona, to how they engage with fans on social media.
- Storytelling: In today’s music industry, fans want to connect with the artist on a deeper level. Storytelling plays a key role in marketing. Artists need to have a narrative that resonates with their audience.
- Consistency: Consistency across all platforms (social media, music releases, performances, etc.) helps build recognition and trust. This consistency reinforces the artist’s brand identity.
Artist Development
- Talent Nurturing: This involves honing an artist’s craft and helping them grow musically. Whether it’s working on their vocal skills, stage presence, or songwriting, artist development is a long-term commitment.
- Sound Evolution: In today’s market, artists must be able to adapt and evolve their sound to stay relevant. Understanding music trends and knowing when to innovate or stay authentic is key.
- Building a Team: Artists need a solid team of professionals, including vocal coaches, songwriters, producers, and choreographers, to help them realize their full potential. A manager plays a key role in putting together this team.
Artist Management
- Day-to-Day Operations: The artist manager handles all of the logistical aspects of the artist’s career: scheduling, negotiations, travel, and often the financials. The manager acts as the point of contact for everyone involved in the artist’s career.
- Career Strategy: Managers help artists craft long-term career strategies. This includes identifying the right opportunities for growth, marketing tactics, and ensuring the artist’s work aligns with their personal and professional goals.
- Negotiations and Contracts: One of the key roles of a manager is to protect the artist’s interests by negotiating fair contracts for everything from record deals to live performances and merchandise sales.
Networking and Global Exposure
- Leveraging Connections: As seen with DJ Go Getta’s involvement with Fleet DJs, networking is crucial. DJs, producers, and cultural influencers can help introduce an artist to new audiences. It’s about building meaningful relationships that extend across borders.
- International Markets: Artists need to understand the intricacies of different global markets, from local preferences in music genres to understanding how different regions consume music (streaming platforms, live shows, etc.). A well connected manager can help artists tap into international markets.
Entrepreneurship in Music
- Diversifying Revenue Streams: Successful music entrepreneurs create multiple income sources. This could include music sales, streaming, live performances, merchandise, licensing deals, and even ventures like brand partnerships or collaborations.
- Tech and Innovation: Technology has changed how artists are discovered, marketed, and managed. From social media platforms to music distribution services, understanding new technologies can help artists build their fanbase and gain exposure more effectively.
- Sustainability and Growth: It’s important to think long-term. How do you ensure an artist’s career longevity? This requires staying current on industry trends, developing multiple revenue streams, and guiding artists through changes in the industry.
Handling the Business Side
- Financial Management: Artists often struggle with managing the financial aspects of their careers, so strong financial oversight is crucial. Ensuring that artists save, invest, and reinvest wisely is a key responsibility of a manager.
- Marketing and Public Relations: A manager or entrepreneur in the music business also needs to handle the public relations side of the artist’s career. This includes press coverage, media interviews, and managing relationships with journalists and media outlets.
- Legal Aspects: Contracts are the foundation of every business deal in music, whether it’s for record labels, distribution, or live performances. Legal advisors and entertainment lawyers are often required to help guide these contracts.
Framework for Artist Development & Management Business
- Talent Acquisition & Development:
o Identifying raw talent and helping them develop their sound, image, and overall artistry.
o Offering access to training, mentoring, and artistic growth opportunities. - Brand Creation & Marketing Strategy:
o Crafting a unique brand that resonates with the artist’s target audience.
o Social media strategy, digital content, and marketing campaigns. - Building a Strategic Team:
o Forming a team of professionals (producers, songwriters, lawyers, booking agents).
o Helping artists build and maintain industry relationships. - Revenue Diversification & Long-Term Planning:
o Encouraging diversification in income sources (live shows, merchandise, licensing, etc.).
o Planning for future growth and sustainability in the career. - Global Expansion & Networking:
o Establishing a global presence by connecting artists with international networks, including DJ groups, producers, and cultural influencers.
o Organizing collaborations and international events that help the artist grow their fan base worldwide.
Sharita Bundoo (DJ Go Getta) is a great example of someone blending entrepreneurial skills with artist management. Through her platform, 1 K Productions LLC, she’s able to work with emerging artists, provide them with industry knowledge, and help shape their careers in a global context. Her deep ties with the Fleet DJs network also allow her to provide opportunities for crossborder collaborations and exposure to international audiences.
