In the ever-evolving world of music, authenticity, grit, and originality are becoming the new gold standard, and few labels embody that energy better than NAJ Records (New Artist Jamaica). Headquartered in Canada but rooted in Jamaican culture, NAJ Records is the indie imprint making serious waves by championing the raw, diverse sounds of Jamaica’s underground and independent music scene.
At the helm is the visionary, BossLady, the founder, strategist, and cultural ambassador driving this movement forward. Her mission is bold and clear: to showcase Jamaican indie talent to a global audience, with a strong focus on dancehall, genre fusion, and storytelling that resonates far beyond the island.
“We’re not just building a label—we’re building a legacy,” BossLady says. “NAJ Records is here to give artists the platforms they deserve, worldwide.”
Meet the Front-Runners: The Faces of NAJ Records
Leading the charge for this next wave of Caribbean music are NAJ’s front-runners—a standout crew of artists already gaining traction and ready to go global:
Sasco De Dancehall Chaplain – A lyrical force with commanding presence. Sasco brings spiritual fire and streetwise insight to dancehall. His messages are bold, his delivery sharp, and his charisma undeniable.
Stephon Scott – A versatile vocalist whose sound blends soulful melodies with conscious lyrics, bridging reggae roots and modern R&B textures in a style all his own.
Gallawass – Known for his unapologetic edge and infectious energy, Gallawass is pure dancehall dynamite—raw, witty, and always ready to mash up any stage or riddim.
Dedly Skorpion – A fierce lyricist and lyrical warrior. Dedly brings intensity and poetic venom to the mic. Expect socially charged bars wrapped in explosive beats.
BossLady – Not just the label head, but an artist in her own right. With a commanding presence and entrepreneurial spirit, BossLady leads by example, representing female power in a male-dominated scene.
Eilli Hekima – A sonic alchemist blending roots reggae, afrobeat, and spiritual elements into smooth, genre-blurring sounds that elevate and inspire.
Israel Voice – An emerging dancehall artist
NAJ Records is recognized for its commitment to high-quality dancehall music and artist development. It offers custom-made riddims, industry connections, and a supportive community.
NAJ Records helps their artists like Israel Voice grow and succeed in the music industry. His music is available on various streaming platforms, allowing listeners to explore his work and follow his musical journey.
This front line of talent represents the label’s diversity and depth—from spiritual to streetwise, from rebel energy to soulful reflection. Together, they embody the heart of NAJ Records: authentic Jamaican artistry with global reach.
More Than a Label—It’s a Mission
NAJ Records doesn’t just sign artists; it nurtures them. Through artist development, strategic promotion, and international collaboration, BossLady and her team are building a foundation where creativity thrives without compromise. Especially in dancehall, a genre bursting with global influence but often limited by industry gatekeeping, NAJ offers something different: creative freedom, real mentorship, and a serious push into international markets.
The Global Stage Awaits From Toronto to Kingston, NAJ Records is rewriting the rules of the Caribbean music industry success. Their artists don’t follow trends, they make them. And with BossLady’s vision at the wheel, the movement is only gaining speed. Founded with a vision to amplify underrepresented voices in Caribbean music, NAJ Records is more than just a label, it’s a movement. At its heart is a commitment to artistic freedom, sonic experimentation, and a deep respect for Jamaica’s rich musical legacy. But rather than revisiting the past, NAJ artists are redefining it, fusing dancehall, reggae, dub, and afrobeats with electronic, hip hop, and alternative sounds.
So turn up the volume, open your playlists, and remember the name, NAJ Records. The sound of Jamaica’s future is here—and it’s going global.
