Rapper Future has officially been named a “Friend of the House” by luxury fashion brand Louis Vuitton, adding another career accomplishment to his resume beyond music and into high fashion. The announcement, made in mid-December, highlights the Atlanta-born artist’s growing presence in the global fashion world under the vision of Pharrell Williams, Louis Vuitton’s men’s creative director.
Being a Friend of the House is a role at Louis Vuitton that provides a creative relationship with the brand without the formal obligations of a traditional ambassador contract. It means Future is recognized as someone whose personality, style, and artistic impact align with the world and values of the fashion house. His connection with the brand was already visible at major moments — including wearing a Louis Vuitton custom outfit at the 2025 Met Gala and attending the Men’s Spring/Summer 2026 show in Paris, where Pharrell personally invited him.
Future’s music and distinctive personal style have led to him being recognized as a unique talent in both music and fashion circles. With multiple Grammy Awards and a string of chart-topping albums, he also brings value to the brand with his global fan base.
For Future, this partnership is more than a title — it gives him a presence in the luxury fashion space that complements his artistic persona. While not tied to exclusivity, the “Friend of the House” places him among a group of creatives who influence style across the music and fashion industries. As Louis Vuitton continues to expand its circle of collaborators, Future’s inclusion shows the brand is moving in a positive direction as it continues to grow.